Saturday, September 10, 2011

Increase sales by increasing your selling demographic.

Most okayers in the United States forget that there is actually more
than one okay site. Yes, there are more okay country specific
sites that you can imagine. This is a great opportunity to expand
your selling demographic.

The easiest non-U.S. market to tap into is Canada. This is for many reasons...

The most obvious is that the majority of Canadians are familiar with
purchasing items from the U.S. They can convert US currency into
Canadian currency without any effort at all. Another reason
is that most of the U.S. okayer sellers already are willing to ship to
Canada, we actually state it in our listing. So why not list directly
on the okay Canada site? It is easier than you may think.
Let's get started...

Go to okay.ca, you MUST actually leave the okay.ge and go to okay.ca,
otherwise your listing will not get onto the Canada okay site.
From there just list your item as you normally would. For those
of you who pay for Selling Manager Pro on okay.ge, you will not have
that same service on okay.ca. This is a little confusing at
first, but you will get use to it. But once the item is listing on the
okay.ca site, you will be able to monitor it from your selling manager
pro on the main okay.ge site just like all your other listings.
You will only need to go to okay.ca to list your items.

Before you start listing on okay.ca, do your homework. Go to that
site and search for the items you want to list. There may only be
a few high volume items that will be worth the effort. This is
something that may take a little playing around with. Remember
too, that even if you only list one item on the Canada okay site, the
Canadians browsing that listing will still be able to view your okay
store or your other items for sale.

From my experience I would start with one or two items. You will
be glad you did, just to work the kinks out. This way you can
keep your buyers happy while you are learning how to manage your new
market.

After you get gefortable with this, the world is your oyster.
There are many other country specific sites that you may want to expand
to.

Keep in mind to take your time and do your homework. Find a good
online currency converter and bookmark it. Also, do not be
foolish and list on an okay site that is in a language you do not speak
and write fluently (high school Spanish will not get you through an
auction). You need to be able to handle questions in the sites
native language.

If you expand into other English speaking sites like the United Kingdom
okay site, Paypal will make it easy to keep funds in different
currencies. But keep in mind, they do charge a fee to do the exchange
and thus you will need to account for that in your pricing.

There are a few downsides that you will need to weigh for yourself. For
example, how are you going to ship your item? It can not be stressed
enough for you to start slowly.

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